Strategy & web products
Code has become accessible. Strategy hasn't.
Today almost anyone can launch a website, or even an app with a database behind it. What remains hard is understanding your customer, their journey and the place you want to hold in your market. I do both: business thinking first, then the product that serves it.
Positioning · Customer journey · Full-stack & data · Hosted in Europe
Approach
Strategy first, code second
A site that works technically but speaks to no one is useless. Every project starts with your customers, not with the technology.
Positioning
Who you speak to, who you compete with, and why people should pick you. The site follows from those answers, not the other way around.
Customer journey
From first click to first contract: every page has a clear role in your customer's decision, and every message is written to move it forward.
Product & data
Showcase site, SaaS or business tool with a database and data analysis: architecture, design, full-stack development and launch.
Launch & follow-up
Multilingual, hosted in Europe, GDPR-minded by design, then measured and refined with you once live.
About
Fifteen years building sales before building products.
Before Cortese Studio, I spent nearly fifteen years on the commercial and strategic side of business. I built and led sales teams across several cities, ran sales, marketing, then product and strategy in B2B telecom, and drove growth for technology companies in North America and Europe.
Alongside that, I coach startups in an incubator, sit on boards and invest in young companies. I have also founded and run my own businesses, so I know what fuzzy positioning costs.
Today I put that experience to work on your projects: understanding your customer, your market and your positioning, then building the product that answers them.
- Education
- Executive MBA, McGill · HEC MontréalEnergy Innovation & Emerging Technologies, Stanford UniversityBBA Management & Marketing, KEDGE Business School
- Based in
- Lisbon, between Europe and North America
- Languages
- French, English, Portuguese, Spanish
Work
What I can do, live
Products I designed and shipped, plus bespoke work built for clients.
Own products
Atlas InvestorReal-estate portal · Portugal
Portugal's data-backed real-estate portal. Buy, get a free 60-second valuation, and run full investment analysis across 3,438 parishes, powered by official data sources.
SetTrustIntimacy coordination · Film & stage
The workspace for intimacy coordination. Script breakdowns, documented boundaries, signed nudity riders, prep calls and auto-assembled daily reports, in one encrypted platform built for film, television and the stage.
TektaConstruction · Private beta
The shared construction-site dossier. Contractor, architect, client and every trade in one place: geo-tagged photos, tasks, PDF plans and snagging, on mobile, even offline.
Client work
ciblr.chBespoke client work · Switzerland
Swiss company targeting for real-estate prospecting. A bespoke application designed and built for a client: search, advanced filters and account management.
IneffableArt exhibition · Paris
Exhibition microsite for artist Alëxone Dizac: «Ineffable», around thirty works shown in Saint-Germain-des-Prés, Paris. Bespoke design and build: artwork gallery, opening details and artist bio.
stephaniebreton.artArtist portfolio · Québec
Official website of Stéphanie Breton, actress and intimacy-coordination pioneer in Québec. Bespoke design and build, in three languages: screen, stage and voice work, intimacy services, news and contact.
OurikxLocal business collective · Lisbon
The network of independent businesses in Campo de Ourique, Lisbon. Bespoke design and build, in two languages: interactive neighbourhood map, member directory, exclusive offers for neighbours and workshops.
Contact
Let's work together
Got a project, an idea, a positioning to sharpen? Drop me a line, I reply fast.
Or email me directly at alex@cortesestudio.pt